Articles by Andreas Kongstad

Andreas specialises in uniting marketing, sales, and customer success teams on HubSpot CRM. With a deep passion for cultivating a vibrant European tech ecosystem, Andreas focuses on empowering B2B tech SMEs to innovate, scale, and lead globally. Drawing from extensive experience in building scalable revenue systems, he shares actionable insights on rapid growth acceleration, building exceptional teams, and minimising operational inefficiencies. Through his leadership at Hubex, Andreas is committed to helping companies achieve a leaner, easier, and more profitable growth journey.

23. October 2025

Six HubSpot views that turn sales focus blocks into a daily habit

You can have the best tools and smartest outreach strategy in the world, but if reps are...

21. October 2025

Pipeline coverage and replacement: the early warnings most small sales teams ignore

Why is it that sales teams so often fall short of their targets a few months after a...

25. March 2025

How to quickly analyze sales performance using cohorts in HubSpot

Have you ever felt your sales team is spinning their wheels, spending too much time on...

25. March 2025

How to easily delegate LinkedIn prospecting tasks in HubSpot (and why you should)

At Hubex, we're quite obsessed over building a lean and effective team.

11. March 2025

Measure what matters: Key metrics to track in HubSpot to improve outbound sales performance

A couple of weeks ago I spoke with a sales leader who was frustrated because his team...

04. March 2025

Deal hygiene problems? How HubSpot deal Tags keep your pipeline healthy

When speaking with sales reps, a common challenge mentioned is a struggle to quickly...

25. February 2025

How to increase outbound calling efficiency in HubSpot using call outcomes & contact tags.

Sales reps waste a shocking amount of time chasing bad contacts due to poor data quality.

28. January 2025

Churn is determined the moment a misaligned deal is signed

You're at your weekly leadership meeting. Numbers are up, but there’s tension in the air.

07. January 2025

Selling with the customer - The power of small moments in big deals

Deals gets done through a series of meaningful, brief interactions.

27. November 2024

Performing a cohort analysis to evaluate close rates based on deal age in HubSpot: A step-by-step guide

Understanding the health of your sales pipeline is crucial for accurate forecasting and...

06. November 2024

Creating an accurate close rate report in HubSpot: A step-by-step guide

In this guide, I’ll walk you through creating a close rate report in HubSpot CRM.

06. November 2024

Identifying and addressing a zombie pipeline in HubSpot: A step-by-step guide

A common issue that can arise is the development of a “zombie pipeline” filled with...

23. October 2024

Synchronising lifecycle stages and lead statuses in HubSpot CRM: a step-by-step guide

In this guide, I’ll walk you through automating the synchronisation between the lead...