How Proviso Built a Sustainable Growth Engine with the Help of Hubex
Proviso, a leading Norwegian event management system provider, offers software solutions and consulting services that simplify multi-attendee event planning, marketing, and organizing. However, as they grew, they ran into challenges that many fast-growing SaaS companies face.
With Proviso's rapid growth came a series of intricate challenges:
Solutions & Results
Hubex became Proviso’s trusted fractional marketing team, maintaining a steady flow of leads through continuous data-driven optimizations.
Improved Lead Nurturing Practices
What could Proviso do to better engage, support, and build strong relationships with their prospective customers?
Christine Jacobsen Martin, Proviso’s Chief Marketing Officer, remarks, “Hubex has advised us on how to provide our leads with appropriate and relevant content and information at every stage of the buyer’s journey.”
A New Level of Control And Visibility With HubSpot Migration
Hubex assisted Proviso with migrating its help center to HubSpot and implementing HubSpot CRM.
Martin says this enabled Proviso to offer better customer service: "We have better tools now, benefiting both our end users and team members. Compared to what we had before, we have a whole new level of control and visibility."
Contact Volume and Customers Are Way Up
As a result of partnering with Hubex, conversions, contacts, and customers have never been higher.
Christine J. Martin notes: “Occasionally, things slow down, and the number of leads drops, as in every business. When this happens, Hubex is great at tweaking things to boost traffic and leads again. It's something we wouldn't be able to do without them.”
The ‘Brønnøysund for HubSpot’ Integration Has Made Salespeople's Work Easier
Hubex helped Proviso install the HubSpot–Brønnøysundregistrene Integration, allowing them to enrich their CRM company records with data from Brønnøysundregistrene.
Martin notes, “Our company data must be 100% accurate when we enter it into HubSpot. The HubSpot-Brønnøysundregistrene Integration means we no longer have to search for customer company data manually; we can simply look up any company in the app, and the data syncs automatically to HubSpot.”
New Hubspot Licenses Have Helped Maximize Proviso’s Marketing and Revenue Operations
With a basic license, Proviso began its transition to HubSpot modestly. Gradually, they migrated more and more, such as their website and user manual.
“As HubSpot experts”, says Martin, “Hubex has helped us figure out which modules should be tied together to get the maximum effect of all our work. It has enabled us to cancel our subscriptions for some of the other systems we have been using, and we will cancel others as well. It saves us money and consolidates our efforts.”
Proviso Received More Leads Than They Could Handle
On average, Proviso has seen a 40% year-over-year growth in marketing-qualified leads since they started working with Hubex in 2020.
Unlike many competitors, Proviso has a luxury problem: “Sometimes we've had to turn off lead generation, like 'Try for free' campaigns,” Christine says. “We were simply overwhelmed by the number of leads flowing in...!”
Christine Martin, CMO at Proviso AS
The collaboration between Hubex and Proviso demonstrates the transformative power of RevOps consulting. By offering deep digital expertise, go-to-market strategies, new tools and solutions, and holistic full-funnel support, Hubex has helped establish a sustainable growth engine powered by HubSpot.
Provios's growth journey illustrates how a strategic RevOps partnership can provide SaaS companies with a smoother, more efficient operation and help them achieve unprecedented levels of growth.