--- title: Content | Strategy & Process description: Strategy & Process | HubSpot CRM how-to guides, insights and lessons from our client work, and in-depth analysis of topics affecting revenue operations. image: https://www.hubex.io/hubfs/feat-newsletter.png --- [![logo\_dark](https://www.hubex.io/hubfs/Brand%20Assets/logo_dark.png) ![logo\_white](https://www.hubex.io/hubfs/Brand%20Assets/logo_white.png) ![logo\_dark](https://www.hubex.io/hubfs/Brand%20Assets/logo_dark.png) ![logo\_white](https://www.hubex.io/hubfs/Brand%20Assets/logo_white.png) ![logo\_dark](https://www.hubex.io/hubfs/Brand%20Assets/logo_dark.png)](https://www.hubex.io) - [Revenue Operations](https://www.hubex.io/services/revenue-operations) - [HubSpot](https://www.hubex.io/services/hubspot) - [Onboarding & Implementation](https://www.hubex.io/services/hubspot) - [Integrations](https://www.hubex.io/services/apps-integrations) - [Consulting & Workshops](https://www.hubex.io/services/consulting) - Case Studies - [Gire Mobility](https://www.hubex.io/case-studies/gire-mobility) - [Vainu](https://www.hubex.io/case-studies/vainu) - [Proviso](https://www.hubex.io/case-studies/proviso) - [Culture Intelligence](https://www.hubex.io/case-studies/culture-intelligence) - [Content](https://www.hubex.io/content) - [About](https://www.hubex.io/about) [Let's Talk](https://www.hubex.io/contact) - [Revenue Operations](https://www.hubex.io/services/revenue-operations) - [HubSpot](https://www.hubex.io/services/hubspot) - [Onboarding & Implementation](https://www.hubex.io/services/hubspot) - [Integrations](https://www.hubex.io/services/apps-integrations) - [Consulting & Workshops](https://www.hubex.io/services/consulting) - Case Studies - [Gire Mobility](https://www.hubex.io/case-studies/gire-mobility) - [Vainu](https://www.hubex.io/case-studies/vainu) - [Proviso](https://www.hubex.io/case-studies/proviso) - [Culture Intelligence](https://www.hubex.io/case-studies/culture-intelligence) - [Content](https://www.hubex.io/content) - [About](https://www.hubex.io/about) [Let's Talk](https://www.hubex.io/contact) # Articles & Guides HubSpot CRM how-to guides, insights and lessons from our client work, and in-depth analysis of topics affecting revenue operations. #### Read more about your favorite topic [Strategy & Process](https://www.hubex.io/newsletter/tag/strategy-process) [HubSpot Implementation](https://www.hubex.io/newsletter/tag/hubspot-implementation) [Integrations](https://www.hubex.io/newsletter/tag/integrations) ![Effect Before Efficiency: The Secret to Building Processes That Actually Work](https://www.hubex.io/hs-fs/hubfs/Effect%20before%20efficiency%20thumbnail.png?width=1024&name=Effect%20before%20efficiency%20thumbnail.png) 03\. September 2025 ### Effect Before Efficiency: The Secret to Building Processes That Actually Work In the world of Revenue Operations, the ideal is a simple, elegant playbook. We’re driven... Read More ![Introducing the data model in HubSpot](https://www.hubex.io/hs-fs/hubfs/data%20model%20thumb.jpg?width=1024&name=data%20model%20thumb.jpg) 17\. June 2025 ### Introducing the data model in HubSpot Defining your data model is a part of CRM implementations that often happen behind the... Read More ![Measure what matters: Key metrics to track in HubSpot to improve outbound sales performance](https://www.hubex.io/hs-fs/hubfs/image-png-Mar-04-2025-11-22-53-7200-AM.png?width=1024&name=image-png-Mar-04-2025-11-22-53-7200-AM.png) 11\. March 2025 ### Measure what matters: Key metrics to track in HubSpot to improve outbound sales performance A couple of weeks ago I spoke with a sales leader who was frustrated because his team... Read More ![Churn is determined the moment a misaligned deal is signed](https://www.hubex.io/hs-fs/hubfs/Churn%20is%20determined%20Thumbnail.png?width=1024&name=Churn%20is%20determined%20Thumbnail.png) 28\. January 2025 ### Churn is determined the moment a misaligned deal is signed You're at your weekly leadership meeting. Numbers are up, but there’s tension in the air. Read More ![Lifecycle stages and buyer's journey reporting in HubSpot](https://www.hubex.io/hs-fs/hubfs/buyers%20journey%20Thumbnail.png?width=1024&name=buyers%20journey%20Thumbnail.png) 24\. January 2025 ### Lifecycle stages and buyer's journey reporting in HubSpot In this article, I am going to introduce the basic principles we need in order to create... Read More ![Selling with the customer - The power of small moments in big deals](https://www.hubex.io/hs-fs/hubfs/Selling%20with%20the%20customer%20Thumbnail.png?width=1024&name=Selling%20with%20the%20customer%20Thumbnail.png) 07\. January 2025 ### Selling with the customer - The power of small moments in big deals Deals gets done through a series of meaningful, brief interactions. Read More ![How to avoid the most common mistakes in process design](https://www.hubex.io/hs-fs/hubfs/failing.png?width=1024&name=failing.png) 08\. October 2024 ### How to avoid the most common mistakes in process design There are a lot of moving parts to consider when you work with operations, and even more... Read More ![The three critical phases of process design](https://www.hubex.io/hs-fs/hubfs/featured-phases%20of%20process%20design.png?width=1024&name=featured-phases%20of%20process%20design.png) 08\. October 2024 ### The three critical phases of process design As a Revenue Operations consultant, most of my projects are built around the desire to... Read More ![How does the time to close impact the close rate on deals?](https://www.hubex.io/hs-fs/hubfs/lightbulb.jpg?width=1024&name=lightbulb.jpg) 05\. September 2024 ### How does the time to close impact the close rate on deals? You’ve just engaged with a hot prospect. You're confident, the conversation is flowing,... Read More ![Hubex](https://www.hubex.io/hs-fs/hubfs/Brand%20Assets/logo_white.png?width=120&name=logo_white.png) We help B2B technology leaders unite marketing, sales, and customer success on HubSpot CRM to deliver predictable and repeatable results through a proven Revenue Operating System. [![HubSpot Platinum Partner](https://www.hubex.io/hubfs/SVG_platinum-horizontal-color.svg)](https://app.hubspot.com/ecosystem/7174019/marketplace/solutions/hubex-no) [![HubSpot Impact Award - Customer First](https://www.hubex.io/hs-fs/hubfs/HubSpot_ImpactAwards_2021_CustomerFirst3.webp?width=200&name=HubSpot_ImpactAwards_2021_CustomerFirst3.webp)](https://app.hubspot.com/ecosystem/7174019/marketplace/solutions/hubex-no) ### Links - [Privacy Policy](https://www.hubex.io/privacy-policy) - [Contact Us](https://www.hubex.io/contact) [Digital synlighet](https://cfstene.com)