RevOps as a Service

Increase your revenue growth and reduce operational friction though the optimization of people, processes, data, and technology.

The pillars of RevOps

Trusted by 150+ B2B companies


The Hidden Friction Tax

You've made significant investments in CRM and other systems to build a scalable revenue operating system, aiming to elevate customer experiences and supercharge your sales engine. However, as your company has grown, these once-solutions have turned into complex problems.

Your CRM is poorly documented, overcomplicated, and maybe even pieced together by someone who's long since left the building. With so many moving parts, it's tough to grasp the entire situation, let alone figure out a starting point for untangling the mess.

The result? A loss in productivity across your revenue teams, missed opportunities, and unreliable data — a "Friction Tax" silently draining your potential revenue.

A bit like trying to run a race with a parachute attached to your back.

Cost of revenue teams, 2018 vs 2023
The Problem

The rising cost of
Go-to-Market (GTM) motions

The number of SaaS companies has skyrocketed from about 1,000 in 2011 to 35,000 by 2023. Many still rely on outdated Go-to-Market strategies, leading to higher costs and lower revenue returns.

To drive sustainable growth in this new landscape, companies need GTM strategies that are not only proven and repeatable but also cost-efficient.

This means implementing effective systems, leveraging better and more actionable data, and building lean, efficient teams.

Sustainable growth through
the Revenue Operating System

To move away from outdated strategies and inefficient use of resources, a new playbook is needed. This is where the Revenue Operating System comes into play. It's a holistic framework focusing on helping B2B SaaS companies design, build, and scale effective GTM motions on HubSpot CRM.

With the help of the Revenue Operating System, you can reduce time-to-close, increase win rates, and boost revenue-team productivity.

The impact of the Revenue Operating System

Drive revenue growth through effective operations

You can view your business as a revenue factory with multiple production lines depending on the number of GTM motions you currently deploy. Each production line signifies a different revenue stream, characterized by specific GTM functions, growth metrics and cost structures.

The goal for each production line is to increase revenue and reduce operational friction, more specifically:

Achieve growth

Implement efficient processes for improved throughput and scalability.

Lower costs

Apply unit economics to ensure sustainability and minimize waste.

Deliver recurring impact

Deliver a quality product that provides recurring impact in a cost-efficient way.

The Revenue Factory

Reduce operational friction and increase team alignment

Each production line in the revenue factory is managed and optimized through the Revenue Operating System. A high-performing Revenue Operating System means:

  • Clarity on top revenue drivers
  • Improved lead qualification
  • Enhanced revenue attribution
  • Better sales team performance
  • Less friction across revenue teams
  • Accurate data leading to better decisions

  • Revenue Operating System

    Balancing agility and process to increase revenue velocity

    The framework is centered around five core principles. By keeping those principles front and center you'll greatly increase the overall effectiveness of the revenue factory and minimize resource waste.

    Build for the next 6-18 months

    Don't hire a sales leader from a 100-person global team for your 5-person startup.

    And don't design your CRM for a 100-person team if you won't reach that size in 18 months.

    Get the basics right first

    Most focus on the new shiny things, but skip over the basics.

    This leads to a system that is bloated, underutilized, and inneficiend.

    Adoption > Process > Tools

    It’s not the fault of the sales reps if they are not using the CRM…

    …and more training and detailed playbooks is generally not the answer.

    Don't build a black box

    While you can't know everything from day one, understand your business needs and high-impact items.

    Document as you set up and keep it updated.

    Treat your CRM as a product

    Approach your CRM as if it were a product you're bringing to market, with your sales, marketing, customer success, and management as its end users.

    How Revenue Operations
    can make Real Impact.

    Revenue Operations is a way to reduce friction to make sure the three big areas of your business - sales, marketing, and service - are moving smoothly, accelerating your growth flywheel and letting nothing stand in your way.


    System Architechture & Data management

    Design and implement a revenue operating system that improves data quality, reduces internal friction, and consolidates tools.

    Process Optimization & Automation

    Streamline and automate sales, marketing, and customer success processes to increase sales velocity and reduce friction.

    Performance Measurement & Analytics

    Gain a clear understanding of performance across all revenue-generating activities to make informed decisions and drive business growth.

    Compensation & Incentive Programs

    Design incentive programs that motivate and reward desired behaviors in sales, marketing, and customer success teams.

    Alignment & Collaboration

    Foster a culture of collaboration and alignment across departments to ensure unified efforts toward company growth.

    Change Management & Team Enablement

    Equip teams with the skills and mindset to embrace change and drive innovation.

    What's next?

    If you're curious to learn more, please fill out the form. You'll also be able to schedule a time with one of our RevOps Consultants after the submission is completed.

    Once you've scheduled a time, you'll get a short form to complete. This will ensure that we can come prepared, and get straight into your business case. The call will focus on your goals, plans, and operational challenges.

    * You'll get redirected to a calendar when submitting the form.