---
title: Content (3)
description: HubSpot CRM how-to guides, insights and lessons from our client work, and in-depth analysis of topics affecting revenue operations. (3)
image: https://www.hubex.io/hubfs/feat-newsletter.png
---

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- Case Studies

    - [Gire Mobility](https://www.hubex.io/case-studies/gire-mobility)
    - [Vainu](https://www.hubex.io/case-studies/vainu)
    - [Proviso](https://www.hubex.io/case-studies/proviso)
    - [Culture Intelligence](https://www.hubex.io/case-studies/culture-intelligence)
- [Content](https://www.hubex.io/content)
- [About](https://www.hubex.io/about)

[Let's Talk](https://www.hubex.io/contact)

- [Revenue Operations](https://www.hubex.io/services/revenue-operations)
- [HubSpot](https://www.hubex.io/services/hubspot)

    - [Onboarding & Implementation](https://www.hubex.io/services/hubspot)
    - [Integrations](https://www.hubex.io/services/apps-integrations)
    - [Consulting & Workshops](https://www.hubex.io/services/consulting)
- Case Studies

    - [Gire Mobility](https://www.hubex.io/case-studies/gire-mobility)
    - [Vainu](https://www.hubex.io/case-studies/vainu)
    - [Proviso](https://www.hubex.io/case-studies/proviso)
    - [Culture Intelligence](https://www.hubex.io/case-studies/culture-intelligence)
- [Content](https://www.hubex.io/content)
- [About](https://www.hubex.io/about)

[Let's Talk](https://www.hubex.io/contact)

# Articles & Guides

HubSpot CRM how-to guides, insights and lessons from our client work,   
and in-depth analysis of topics affecting revenue operations.

#### Read more about your favorite topic

[Strategy & Process](https://www.hubex.io/newsletter/tag/strategy-process) [HubSpot Implementation](https://www.hubex.io/newsletter/tag/hubspot-implementation) [Integrations](https://www.hubex.io/newsletter/tag/integrations)

<https://www.hubex.io/content/optimising-account-based-lead-routing-and-assignment-in-hubspot-crm-a-step-by-step-guide-incl.-video>

![Optimising account-based lead routing and assignment in HubSpot CRM: A step-by-step guide](https://www.hubex.io/hs-fs/hubfs/image-png-Oct-17-2024-06-56-41-8853-AM.png?width=1024&name=image-png-Oct-17-2024-06-56-41-8853-AM.png)

 23\. October 2024

### Optimising account-based lead routing and assignment in HubSpot CRM: A step-by-step guide

You’ve optimised your marketing campaigns, and now you’re seeing an influx of inbound...

Read More

<https://www.hubex.io/content/hubspot-updates-for-revenue-operations-in-q4>

![HubSpot updates for Revenue Operations in Q4](https://www.hubex.io/hs-fs/hubfs/updates-q4.png?width=1024&name=updates-q4.png)

 23\. October 2024

### HubSpot updates for Revenue Operations in Q4

Sales users are pushed out of the help desk, lists are finally getting exclusion...

Read More

<https://www.hubex.io/content/the-most-common-process-design-pitfalls-to-avoid>

![How to avoid the most common mistakes in process design](https://www.hubex.io/hs-fs/hubfs/failing.png?width=1024&name=failing.png)

 08\. October 2024

### How to avoid the most common mistakes in process design

There are a lot of moving parts to consider when you work with operations, and even more...

Read More

<https://www.hubex.io/content/setting-up-an-effective-inbound-lead-engagement-structure-in-hubspot-crm>

![Setting up an effective inbound lead engagement structure in HubSpot CRM](https://www.hubex.io/hs-fs/hubfs/feat-lead-engagement-structure-in-hubspot.png?width=1024&name=feat-lead-engagement-structure-in-hubspot.png)

 08\. October 2024

### Setting up an effective inbound lead engagement structure in HubSpot CRM

You’ve just received a surge of new inbound leads. Your sales team is eager to engage,...

Read More

<https://www.hubex.io/content/the-three-critical-phases-of-process-design>

![The three critical phases of process design](https://www.hubex.io/hs-fs/hubfs/featured-phases%20of%20process%20design.png?width=1024&name=featured-phases%20of%20process%20design.png)

 08\. October 2024

### The three critical phases of process design

As a Revenue Operations consultant, most of my projects are built around the desire to...

Read More

<https://www.hubex.io/content/data-fetching-in-hubspot-workflows>

![Data fetching in HubSpot Workflows](https://www.hubex.io/hs-fs/hubfs/webhooks_poster_2.jpg?width=1024&name=webhooks_poster_2.jpg)

 24\. September 2024

### Data fetching in HubSpot Workflows

For companies using HubSpot CRM as their “source-of-truth” when it comes to customer...

Read More

<https://www.hubex.io/content/working-with-currencies-in-hubspot>

![Working with multiple currencies in HubSpot](https://www.hubex.io/hs-fs/hubfs/Working%20with%20multiple%20currencies%20in%20HubSpot.png?width=1024&name=Working%20with%20multiple%20currencies%20in%20HubSpot.png)

 20\. September 2024

### Working with multiple currencies in HubSpot

HubSpot CRM has been growing in popularity in the last couple of years, and of of the...

Read More

<https://www.hubex.io/content/these-core-features-of-hubspot-forms-will-improve-your-conversion-data>

![These core features of HubSpot Forms will improve your conversion data](https://www.hubex.io/hs-fs/hubfs/These%20core%20features%20of%20HubSpot%20Forms%20will%20improve%20your%20conversion%20data.png?width=1024&name=These%20core%20features%20of%20HubSpot%20Forms%20will%20improve%20your%20conversion%20data.png)

 11\. September 2024

### These core features of HubSpot Forms will improve your conversion data

In this article, I will try to highlight some basic, but often neglected or misused...

Read More

<https://www.hubex.io/content/how-does-the-time-to-close-impact-the-close-rate-on-deals>

![How does the time to close impact the close rate on deals?](https://www.hubex.io/hs-fs/hubfs/lightbulb.jpg?width=1024&name=lightbulb.jpg)

 05\. September 2024

### How does the time to close impact the close rate on deals?

You’ve just engaged with a hot prospect. You're confident, the conversation is flowing,...

Read More

<https://www.hubex.io/content/three-actions-you-can-take-to-improve-your-lead-to-customer-conversion>

![Three actions you can take to improve your lead to customer conversion](https://www.hubex.io/hs-fs/hubfs/featured-image.png?width=1024&name=featured-image.png)

 07\. August 2024

### Three actions you can take to improve your lead to customer conversion

What do almost all struggling revenue teams have in common? They treat their CRM and...

Read More

<https://www.hubex.io/content/stop-letting-your-most-expensive-employees-doing-the-lowest-value-tasks>

![Stop letting your most expensive employees do the lowest value tasks](https://www.hubex.io/hs-fs/hubfs/featured-image.png?width=1024&name=featured-image.png)

 31\. July 2024

### Stop letting your most expensive employees do the lowest value tasks

In most high-performing sales organisations, lead enrichments have become a core...

Read More

<https://www.hubex.io/content/why-you-should-not-let-your-tech-savvy-account-executive-set-up-your-crm>

![Why you should not let your tech-savvy account executive set up your CRM](https://www.hubex.io/hs-fs/hubfs/featured-image.png?width=1024&name=featured-image.png)

 24\. July 2024

### Why you should not let your tech-savvy account executive set up your CRM

Read More

<https://www.hubex.io/content/the-misconception-of-account-ownership-in-sales-organizations>

![The problem with passive territory management (and 4 rules for effective territory management)](https://www.hubex.io/hs-fs/hubfs/featured-image.png?width=1024&name=featured-image.png)

 17\. July 2024

### The problem with passive territory management (and 4 rules for effective territory management)

How many accounts does each of your account executives manage?

Read More

<https://www.hubex.io/content/19-darren-fay-change-management-and-revops-for-organizational-growth>

![#19 - Darren Fay: Change Management and RevOps for Organizational Growth](https://www.hubex.io/hs-fs/hubfs/Podcast%20Episode%20Featured%20Image%20(21).png?width=1024&name=Podcast%20Episode%20Featured%20Image%20(21).png)

 05\. June 2024

### #19 - Darren Fay: Change Management and RevOps for Organizational Growth

In this episode Join us as we engage with Darren Fay, who brings a wealth of knowledge...

Read More

<https://www.hubex.io/content/18-stefan-mersch-building-revops-from-sales-insights-overcoming-setup-challenges>

![#18 - Stefan Mersch: RevOps in High-growth Startups, Stakeholder Management and Prioritization](https://www.hubex.io/hs-fs/hubfs/Podcast%20Episode%20Featured%20Image%20(20).png?width=1024&name=Podcast%20Episode%20Featured%20Image%20(20).png)

 22\. May 2024

### #18 - Stefan Mersch: RevOps in High-growth Startups, Stakeholder Management and Prioritization

Read More

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