Blog

AI for Insight, Traditional Automation for Accuracy

stian@hubex.io (Stian Strand) — Wed, 29 Oct 2025 12:51:45 GMT

Artificial intelligence has successfully taken over every conversation about automation and improving productivity in the last couple of years, and with good reason. In this article I will provide some reflections around both the incredible benefits of AI in data managements, but also when and why traditional data logic and good old fashion automations can solve your task in a better way.

Six HubSpot views that turn sales focus blocks into a daily habit

ak@hubex.no (Andreas Kongstad) — Thu, 23 Oct 2025 06:15:00 GMT

You can have the best tools and smartest outreach strategy in the world, but if reps are lacking structure and can’t find their most important stuff in a few clicks, the day slips into email-scrolling and random “busy work.”

Pipeline coverage and replacement: the early warnings most small sales teams ignore

ak@hubex.no (Andreas Kongstad) — Tue, 21 Oct 2025 07:45:01 GMT

Why is it that sales teams so often fall short of their targets a few months after a really solid quarter?

Effect Before Efficiency: The Secret to Building Processes That Actually Work

stian@hubex.io (Stian Strand) — Wed, 03 Sep 2025 07:00:00 GMT

In the world of Revenue Operations, the ideal is a simple, elegant playbook. We’re driven to transform complex commercial needs and messy data into a streamlined process that just works. The ultimate goal? To free up our teams to excel at their core skills; selling, servicing, and creating, while the systems and automations take care of everything else in the background and ensure accurate reporting and insights.

After years of designing and implementing processes—some very successful, others valuable learning experiences, I’ve found that the most common mistake is a simple one: we chase efficiency too soon. We’re so eager to do things faster that we forget to first ensure we’re doing the right things in the first place.

Think of it like a startup. You must achieve product-market fit before you pour millions into scaling sales and engineering. In process design, the principle is the same. We must find the most effective way to get results before we try to make it efficient. This simple three-phase approach helps us with building processes that not only work but last.

Advanced Cookie Based Web Tracking in HubSpot

stian@hubex.io (Stian Strand) — Tue, 19 Aug 2025 05:00:00 GMT

Most websites use cookies to track visitor behavior and page performance, and HubSpot can be utilized for the most common use cases with almost no configuration. I will use this article to demonstrate some of the more advanced features of HubSpot's cookie tracking, and how you can gain even more control of this data. Better for you and better for your users.

Get started with custom integrations to HubSpot

stian@hubex.io (Stian Strand) — Tue, 05 Aug 2025 06:00:00 GMT

Custom integrations, or Private Apps as they are called in the HubSpot environment, are a great way to make sure your different systems are aligned.

Not all system providers offer a pre-made integration that you can install, and even when they do it is not always a good fit for your specific needs. Building your own integration to HubSpot usually requires your team to have some development experience, and also brings a lot of the positive aspects that comes with a solution tailored for your teams needs.

Visual Updates in HubSpot to Boost Your Team's Productivity

stian@hubex.io (Stian Strand) — Tue, 08 Jul 2025 10:39:25 GMT

By strategically optimizing visual elements to your HubSpot portal, you can make it more engaging, easier to navigate, and more effective for your users. Here are actionable examples of how to improve your team's user experience by leveraging visual cues, and intelligent layout.

5 useful Regex statements for data validation in HubSpot CRM (with code snippets)

stian@hubex.io (Stian Strand) — Thu, 03 Jul 2025 11:09:50 GMT

Data integrity is the bedrock of any effective CRM system. Clean, consistent data ensures accurate reporting, targeted marketing, and efficient sales processes. HubSpot CRM, while powerful, benefits immensely from robust data validation, and regular expressions (regex) offer a flexible and powerful way to enforce data standards.

Introducing the data model in HubSpot

stian@hubex.io (Stian Strand) — Tue, 17 Jun 2025 12:42:15 GMT

Defining your data model is a part of CRM implementations that often happen behind the scenes in the planning phase, and set the foundation for every process and every report you need to build after that.

How to automatically identify duplicate records in HubSpot

stian@hubex.io (Stian Strand) — Fri, 30 May 2025 09:42:52 GMT

I am going to show you a method I used recently, when we had to sort out a number of contacts with duplicate phone numbers to prevent calling the same people twice. The SDR's were already calling prospects, and the matter of removing duplicate phone numbers form the calling list was urgent.