--- title: Content | Andreas Kongstad description: Andreas specialises in uniting marketing, sales, and customer success teams on HubSpot CRM. With a deep passion for cultivating a vibrant European tech ecosystem, Andreas focuses on empowering B2B tech SMEs to innovate, scale, and lead globally. Drawing from extensive experience in building scalable revenue systems, he shares actionable insights on rapid growth acceleration, building exceptional teams, and minimising operational inefficiencies. Through his leadership at Hubex, Andreas is committed to helping companies achieve a leaner, easier, and more profitable growth journey. image: https://www.hubex.io/hubfs/feat-newsletter.png --- [![logo\_dark](https://www.hubex.io/hubfs/Brand%20Assets/logo_dark.png) ![logo\_white](https://www.hubex.io/hubfs/Brand%20Assets/logo_white.png) ![logo\_dark](https://www.hubex.io/hubfs/Brand%20Assets/logo_dark.png) ![logo\_white](https://www.hubex.io/hubfs/Brand%20Assets/logo_white.png) ![logo\_dark](https://www.hubex.io/hubfs/Brand%20Assets/logo_dark.png)](https://www.hubex.io) - [Revenue Operations](https://www.hubex.io/services/revenue-operations) - [HubSpot](https://www.hubex.io/services/hubspot) - [Onboarding & Implementation](https://www.hubex.io/services/hubspot) - [Integrations](https://www.hubex.io/services/apps-integrations) - [Consulting & Workshops](https://www.hubex.io/services/consulting) - Case Studies - [Gire Mobility](https://www.hubex.io/case-studies/gire-mobility) - [Vainu](https://www.hubex.io/case-studies/vainu) - [Proviso](https://www.hubex.io/case-studies/proviso) - [Culture Intelligence](https://www.hubex.io/case-studies/culture-intelligence) - [Content](https://www.hubex.io/content) - [About](https://www.hubex.io/about) [Let's Talk](https://www.hubex.io/contact) - [Revenue Operations](https://www.hubex.io/services/revenue-operations) - [HubSpot](https://www.hubex.io/services/hubspot) - [Onboarding & Implementation](https://www.hubex.io/services/hubspot) - [Integrations](https://www.hubex.io/services/apps-integrations) - [Consulting & Workshops](https://www.hubex.io/services/consulting) - Case Studies - [Gire Mobility](https://www.hubex.io/case-studies/gire-mobility) - [Vainu](https://www.hubex.io/case-studies/vainu) - [Proviso](https://www.hubex.io/case-studies/proviso) - [Culture Intelligence](https://www.hubex.io/case-studies/culture-intelligence) - [Content](https://www.hubex.io/content) - [About](https://www.hubex.io/about) [Let's Talk](https://www.hubex.io/contact) # Articles & Guides HubSpot CRM how-to guides, insights and lessons from our client work, and in-depth analysis of topics affecting revenue operations. #### Read more about your favorite topic [Strategy & Process](https://www.hubex.io/newsletter/tag/strategy-process) [HubSpot Implementation](https://www.hubex.io/newsletter/tag/hubspot-implementation) [Integrations](https://www.hubex.io/newsletter/tag/integrations) ![Six HubSpot views that turn sales focus blocks into a daily habit](https://www.hubex.io/hs-fs/hubfs/image-png-Oct-20-2025-09-00-16-6023-AM.png?width=1024&name=image-png-Oct-20-2025-09-00-16-6023-AM.png) 23\. October 2025 ### Six HubSpot views that turn sales focus blocks into a daily habit You can have the best tools and smartest outreach strategy in the world, but if reps are... Read More ![Pipeline coverage and replacement: the early warnings most small sales teams ignore](https://t2513417.p.clickup-attachments.com/t2513417/e9f88d03-ac5e-4c5a-872d-7dec01358ad8/image.png) 21\. October 2025 ### Pipeline coverage and replacement: the early warnings most small sales teams ignore Why is it that sales teams so often fall short of their targets a few months after a... Read More ![How to quickly analyze sales performance using cohorts in HubSpot](https://www.hubex.io/hs-fs/hubfs/Untitled%20design%20(14).png?width=1024&name=Untitled%20design%20(14).png) 25\. March 2025 ### How to quickly analyze sales performance using cohorts in HubSpot Have you ever felt your sales team is spinning their wheels, spending too much time on... Read More ![How to easily delegate LinkedIn prospecting tasks in HubSpot (and why you should)](https://www.hubex.io/hs-fs/hubfs/image-png-Mar-10-2025-09-09-52-1509-AM.png?width=1024&name=image-png-Mar-10-2025-09-09-52-1509-AM.png) 25\. March 2025 ### How to easily delegate LinkedIn prospecting tasks in HubSpot (and why you should) At Hubex, we're quite obsessed over building a lean and effective team. Read More ![Measure what matters: Key metrics to track in HubSpot to improve outbound sales performance](https://www.hubex.io/hs-fs/hubfs/image-png-Mar-04-2025-11-22-53-7200-AM.png?width=1024&name=image-png-Mar-04-2025-11-22-53-7200-AM.png) 11\. March 2025 ### Measure what matters: Key metrics to track in HubSpot to improve outbound sales performance A couple of weeks ago I spoke with a sales leader who was frustrated because his team... Read More ![Deal hygiene problems? How HubSpot deal Tags keep your pipeline healthy](https://lh7-qw.googleusercontent.com/docsz/AD_4nXfsKkDwy2gkR1hzJ2KsD4P4AeVEpfH8Vi1rOOwMRGcRw_BszLzcv7Gd6aK6a6hyBESkoefNwscBgrh0LuaRIbRCvhl3NDpJ45itv053Y7ZfM8bdnnXIfwcMzNlxm8tbrXlFHlYX6A?key=zhZYpWOxd2_DmmOjwI6IntVR) 04\. March 2025 ### Deal hygiene problems? How HubSpot deal Tags keep your pipeline healthy When speaking with sales reps, a common challenge mentioned is a struggle to quickly... Read More ![How to increase outbound calling efficiency in HubSpot using call outcomes & contact tags.](https://lh7-qw.googleusercontent.com/docsz/AD_4nXdSMC-eGT1CCOYZm0Nz3ybe-601GjpYBJUteOwnKiigLxQKqPcgSmy275-DFMLr7YHEVWw8Zthe-rhP2NROZZUESSIr0hxrGX1vEYCB-fJUzb1Ox_KMztaJt_FMa5sauwI6uQoc0g?key=Dmiqn651fBrdqe75kwIAJ3Y_) 25\. February 2025 ### How to increase outbound calling efficiency in HubSpot using call outcomes & contact tags. Sales reps waste a shocking amount of time chasing bad contacts due to poor data quality. Read More ![Churn is determined the moment a misaligned deal is signed](https://www.hubex.io/hs-fs/hubfs/Churn%20is%20determined%20Thumbnail.png?width=1024&name=Churn%20is%20determined%20Thumbnail.png) 28\. January 2025 ### Churn is determined the moment a misaligned deal is signed You're at your weekly leadership meeting. Numbers are up, but there’s tension in the air. Read More ![Selling with the customer - The power of small moments in big deals](https://www.hubex.io/hs-fs/hubfs/Selling%20with%20the%20customer%20Thumbnail.png?width=1024&name=Selling%20with%20the%20customer%20Thumbnail.png) 07\. January 2025 ### Selling with the customer - The power of small moments in big deals Deals gets done through a series of meaningful, brief interactions. Read More ![Performing a cohort analysis to evaluate close rates based on deal age in HubSpot: A step-by-step guide](https://www.hubex.io/hs-fs/hubfs/Performing%20a%20cohort%20analysis%20thumbnail.png?width=1024&name=Performing%20a%20cohort%20analysis%20thumbnail.png) 27\. November 2024 ### Performing a cohort analysis to evaluate close rates based on deal age in HubSpot: A step-by-step guide Understanding the health of your sales pipeline is crucial for accurate forecasting and... Read More ![Creating an accurate close rate report in HubSpot: A step-by-step guide](https://www.hubex.io/hs-fs/hubfs/accurate%20close%20rate%20Thumbnail.png?width=1024&name=accurate%20close%20rate%20Thumbnail.png) 06\. November 2024 ### Creating an accurate close rate report in HubSpot: A step-by-step guide In this guide, I’ll walk you through creating a close rate report in HubSpot CRM. Read More ![Identifying and addressing a zombie pipeline in HubSpot: A step-by-step guide](https://www.hubex.io/hs-fs/hubfs/zombie%20pipeline%20Thumbnail.png?width=1024&name=zombie%20pipeline%20Thumbnail.png) 06\. November 2024 ### Identifying and addressing a zombie pipeline in HubSpot: A step-by-step guide A common issue that can arise is the development of a “zombie pipeline” filled with... Read More ![Synchronising lifecycle stages and lead statuses in HubSpot CRM: a step-by-step guide](https://www.hubex.io/hs-fs/hubfs/featured-image.png?width=1024&name=featured-image.png) 23\. October 2024 ### Synchronising lifecycle stages and lead statuses in HubSpot CRM: a step-by-step guide In this guide, I’ll walk you through automating the synchronisation between the lead... Read More ![Optimising account-based lead routing and assignment in HubSpot CRM: A step-by-step guide](https://www.hubex.io/hs-fs/hubfs/image-png-Oct-17-2024-06-56-41-8853-AM.png?width=1024&name=image-png-Oct-17-2024-06-56-41-8853-AM.png) 23\. October 2024 ### Optimising account-based lead routing and assignment in HubSpot CRM: A step-by-step guide You’ve optimised your marketing campaigns, and now you’re seeing an influx of inbound... Read More ![Setting up an effective inbound lead engagement structure in HubSpot CRM](https://www.hubex.io/hs-fs/hubfs/feat-lead-engagement-structure-in-hubspot.png?width=1024&name=feat-lead-engagement-structure-in-hubspot.png) 08\. October 2024 ### Setting up an effective inbound lead engagement structure in HubSpot CRM You’ve just received a surge of new inbound leads. Your sales team is eager to engage,... 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